We’ve rebranded to Euram Australia.

We have rebranded to the name Euram. This phrase signifies a lot about us:

  • Firstly, it consists of the phonetic sounds “ewe” and “ram” joined together (the two genders of sheep), resulting in the sound “yoo-ram”.
  • At Euram, we put you first. That’s why the “EU” part of our brand name is spoken the same way as “you” would be pronounced.
  • We’ve rebranded in order to expand our product range as well. Previously with Empire Ugg, we were confined to only selling ugg boots under the brand name. Now, we have combined our various product lines under a common brand name, allowing for more consistency and recognisability.

We have done this because at Euram, we’re all about ewe (pun intended).