Over Euram Ugg’s 13 year history, we have improved and refined our shoe designs to make them as anatomically correct as possible.
We believe that ugg boots should provide a great fitting. They should be comfortable and supportive to the foot’s structure. Therefore, we have devoted hours upon hours of effort to improve the designs of our boots.
Sometimes, the changes are minor. The shoe patterns may be changed slightly to make them look more visually appealing. Other times, we introduce bigger changes. For example, our products are among one of the only boots with innovative countered heel technology, which provides an anti-slip support and a better fitting to the heel.
Although the changes in our designs are often small, bit by bit, they make a noticeable difference in both comfort and quality. Today, our boots are among the longest lasting and most luxurious available.
The heel counter (the rigid area at the heel of many types of footwear) is arguably the most important part of sheepskin ugg boots. It provides support and aligns the foot so that the wearer can remain comfortable.
Euram Ugg’s new countered heels undergo heat treatment, where the heel board is heated to nearly 200 degrees Celsius then cooled quickly, “freezing” it into a contoured shape that fits naturally around the heel of your foot.
The new heels not only retain their shape for much longer, but look much better!
Merino sheepskin is largely classified as an Australian icon. Since the 18th century in Australia, merino sheep have been an integral aspect of Australia. Because Australia’s merino sheep were prized for their wool, the sheepskin industry became an import aspect not only culturally, but economically as well.
Today, Australian merino sheepskin is classified as being of the very best in the world. They have soft and dense piles that are perfect for insulation. That’s why Merino sheepskin has become so popular, and is used in many ugg boots today (including all of our Euram Ugg boots).
Australian Merino sheepskin is expensive, so many ugg boot manufacturers do not use this material in their products. However, reducing costs this way also hinders product quality, so we’ve chosen to not cut any corners to deliver only the best to our customers.
Sheepskin is unique. Its fibres are suitable for clothing and apparel, and insulate the body even in the coldest conditions. The way in which air is able to circulate between the fibres also allows breathability, meaning that it’s suitable all year round.
All Euram Ugg boots are made in Australia with Australian merino sheepskin. When purchasing ugg boots and sheepskin apparel, always ensure that the product is made with only the very best – Australian merino sheepskin.