Over Euram Ugg’s 13 year history, we have improved and refined our shoe designs to make them as anatomically correct as possible.
We believe that ugg boots should provide a great fitting. They should be comfortable and supportive to the foot’s structure. Therefore, we have devoted hours upon hours of effort to improve the designs of our boots.
Sometimes, the changes are minor. The shoe patterns may be changed slightly to make them look more visually appealing. Other times, we introduce bigger changes. For example, our products are among one of the only boots with innovative countered heel technology, which provides an anti-slip support and a better fitting to the heel.
Although the changes in our designs are often small, bit by bit, they make a noticeable difference in both comfort and quality. Today, our boots are among the longest lasting and most luxurious available.